Change Impact Analysis

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Procedure of the Change Impact Analysis

The three steps of change impact analysis

This analysis supports you in making changes in your company. The implementation of a new strategy requires the support of extensive change management. The forces of inertia in the company must be understood and supporters found for the upcoming innovations. This is the only way you can focus your scarce resources on the essential areas.

Approach

The analysis is divided into three parts:
1. Reasons and Goals – What do you want to achieve and why?
2. Stakeholders – who do you need to involve?
3. Impact – How big is the impact on different areas of your business?

After you have described the type of change project, define clear goals . In this way, you create a common understanding of your initiative among all those involved. The reasons for the change are also an essential element. After all, change works best when the reasons behind it are transparent and understandable for those involved.

Then you determine who will be affected by the planned changes and which people or organizations should play an active role. Depending on the influence and concern, you will later define different communication measures for the different groups.

Finally, a detailed change impact assessment determines the degree to which certain areas of your company are affected by the change. On the one hand, this helps you not to overlook any essential elements of the change project and, on the other hand, you can use the evaluation to determine what the focus of your change measures should be.

Result

As a result, you will receive an overview of your change project and tips on what you should pay particular attention to.

Your expert

Ralf Langen is a recognized expert on change and transformation issues. He has already supported well-known international corporations such as Deutsche Bahn in planning and implementing their change projects. In this method, you benefit from his extensive knowledge and you are welcome to get in touch with him if necessary.

Link: www.managementgarage.com

Corporate strategy

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Strategy Framework

Procedure for developing a strategy with ConWISE

Procedure for developing a corporate strategy

  1. Guiding : Helpful in developing a strategy is having a mission and vision for the company. At the beginning you have the choice: (1) you create a new mission and vision, or (2) you first enter the valid vision and mission, or (3) you only derive the mission and vision at the end of the strategy work.
  2. Analyzing : You then analyze the impact inside and outside your organization. This is done with the help of a SWOT analysis (Strength, Weakness, Opportunities, Threats).
  3. Targeting : The results are the basis for possible options for action. You evaluate these according to relevance and then derive the strategic core goals.
  4. Planning : You record suitable measures for the core goals and plan them in the form of a roadmap.
  5. Finalizing : Finally, check the results again and summarize them into a central statement of the corporate strategy (strategy statement).

Description of the ConWISE approach to developing a corporate strategy

With the Strategy Framework you develop the future direction of your company, department or organization. With the help of the frameworks you determine your positioning in the market or within the company. You also determine where your opportunities and risks lie in the future. In short: the Strategy Framework provides the way to achieve your goals. As a result, you will receive strategic guidelines and focal points, concrete initiatives, strategic goals and an overarching roadmap.

Thematic classification

The strategy framework is a central instrument of strategic management.

Who benefits from the ConWISE method for developing a corporate strategy?

  • Organizations
  • Companies
  • Startups
  • Departments
  • Business Units

Practical tips

  • Use the creativity methods of the ConWISE platform.
  • Invite other people outside of your core team to individual drafts. In this way, the actual strategy development remains within your team, but you benefit from additional hints and information from third parties.
  • Use management methods such as ” Six Thinking Hats ” to include different perspectives on the strategy.
  • Top management representatives should be involved in the creation of the guiding principles (vision, mission and values).
  • Think early on how you can communicate the results of the strategy development in your organization.
  • Ensure that top management shares and supports the results.
  • You can also learn how to create a good strategy for your business in our article “How to create a strategy” .

Limits of Application

No course of action can guarantee that you will develop a successful strategy. And of course, even with the right strategy, business success or the success of your department depends on many other factors. But guided by good questions and examples that the ConWISE platform gives you, you can avoid mistakes and achieve promising results in a short time.

Guidelines – Mission / Vision / Values

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Mission Vision Values

Mission Vision Values

Approach

  1. First you define your mission – i.e. the purpose of the company, organization or project. You can use brainstorming to find relevant ideas.
  2. You then reflect to outline long-term goals. This will help you set up a suitable vision. You can also use brainstorming for this.
  3. Finally, describe the values you want your employees to stand for. It proves helpful when the mission and vision are already outlined.

Description of the guidelines (Mission Vision Values)

Vision, mission and values define the principles of a company, an organization, a functional unit or a large project. These are also referred to as corporate guidelines, organizational guidelines or project guidelines. The guidelines set out the long-term goal (the vision), the meaning and purpose (the mission) and the way of acting and day-to-day working (the values). The guidelines significantly determine the behavior of the employees both internally and externally and ensure that everyone acts according to a common target.

Thematic classification

The creation of guidelines is part of strategic management.

Who benefits from this method?

  • Organizations
  • Companies
  • Startups
  • Functional areas (IT, HR, …)
  • Project teams
  • Project Manager

Practical tips

  • Ideally, the guidelines should be drawn up by its management or the project sponsors; in any case, their involvement is necessary.
  • The communication should emanate from the company or project management so that acceptance is ensured and the meaning becomes aware.
  • ConWISE offers many examples of mission and vision statements as well as common values.
  • If you intend to develop a strategy, you can also define or transfer the guidelines there.
  • If you want to learn more about the importance of a mission and vision for your company’s strategy, read our article “From mission and vision to strategy” .

Sales strategy

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Sales strategy

Procedure for developing a sales strategy

Procedure for developing a sales strategy

  1. Analysis – where do we stand? You start with an analysis of the initial situation. The first thing to do is to deal with current and potential customer groups. The effects on the products and services on the one hand and the company on the other are then evaluated.
  2. Target Setting – Where do we want to go? You develop the strategic sales goals.
  3. Strategic Objectives – What do we have to achieve? You determine the operational goals, which are derived from the strategic sales goals.
  4. Strategic Planning – What measures do we derive? Based on the operational goals, concrete measures are determined for the individual customer groups.
  5. Results – You receive an automatically generated summary of the results in the form of a management report.

After strategy development, you control and monitor implementation. We recommend reviewing the strategy once a year and adapting it to changes.

Description of the ConWISE approach to developing a sales strategy

This approach to creating a sales strategy starts with the requirements of your customers and not what your company can do today. First, determine the strategic customer groups based on future demand. You then deal with the effects on your current products and services. Only then do you address the changes that are required for your company. The sales strategy is completed with the value proposition, the goals and the respective measures for each strategic customer group.

Thematic classification

This template for developing a sales strategy is a central instrument of strategic management.

Who benefits from the ConWISE method for developing a sales strategy?

  • Organizations
  • Companies
  • Sales and Sales Manager

Practical tips

  • Use the creativity methods of the ConWISE platform.
  • Invite other people outside of your core team to individual drafts. In this way, the actual strategy development remains within your team, but you benefit from additional hints and information from third parties.
  • Use management methods such as “ Six Thinking Hats ”. In doing so, you will go into different perspectives regarding the sales strategy.
  • Management representatives should be regularly informed about the work.
  • Think early on how you can communicate the results in your organization.
  • Make sure senior management shares and supports the results.

Limits of Application

No approach can guarantee that you will develop a successful sales strategy. And even with the right strategy, sales success naturally depends on many other factors. But guided by good questions and examples that the ConWISE platform gives you, you can avoid mistakes and achieve promising results in a short time.

Stakeholder analysis

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Stakeholder analysis

Stakeholder analysis for companies and projects

Procedure for stakeholder analysis

  1. Identify stakeholders: Who exactly are your stakeholders? To do this, list all relevant interest groups for your plan, project or company. You differentiated between interest groups in the company / project and interest groups outside the company / project.
  2. Categorize stakeholders: You then assess the stakeholder groups according to their influence on the project/company and how affected they are. This takes place in the form of a so-called stakeholder matrix.
  3. Derive actions: For each stakeholder category, you will receive recommendations for how to deal with it. You can then derive and record concrete measures from this.

What is behind a stakeholder analysis?

The method of a stakeholder analysis is often used in the field of project management. However, you can also use the approach in general for your company. You can achieve that with this approach:

  • Identify who is interested in the project and why.
  • Find the right approach to stakeholders.
  • Avoid groups of people who are not well disposed towards you.
  • Work with advocates who will advance your cause.
  • Recognize conflicts at an early stage and counteract them in a targeted manner.

Thematic classification

Strategic Analysis

Tips for using stakeholder analysis

Not every assessment we make is based on facts. Unfortunately. Everyone has certain prejudices that can influence and falsify the evaluation of groups of people. You should therefore heed the following tips when conducting stakeholder analysis:

  • Remain neutral and refrain from prejudices or pigeonholing.
  • Stakeholders from higher hierarchical levels should not always be judged as more influential or more important to us. New employees in the company or colleagues from “lower hierarchical levels” should not be underestimated!
  • Beware of the halo effect: a single feature (regardless of whether it is positive or negative) outshines all other features.
  • Even if the procedure is based on interest groups, each individual can also have individual goals and represent interests.

Alternative Methods