Procedure for stakeholder analysis
- Identify stakeholders: Who exactly are your stakeholders? To do this, list all relevant interest groups for your plan, project or company. You differentiated between interest groups in the company / project and interest groups outside the company / project.
- Categorize stakeholders: You then assess the stakeholder groups according to their influence on the project/company and how affected they are. This takes place in the form of a so-called stakeholder matrix.
- Derive actions: For each stakeholder category, you will receive recommendations for how to deal with it. You can then derive and record concrete measures from this.
What is behind a stakeholder analysis?
The method of a stakeholder analysis is often used in the field of project management. However, you can also use the approach in general for your company. You can achieve that with this approach:
- Identify who is interested in the project and why.
- Find the right approach to stakeholders.
- Avoid groups of people who are not well disposed towards you.
- Work with advocates who will advance your cause.
- Recognize conflicts at an early stage and counteract them in a targeted manner.
Tips for using stakeholder analysis
Not every assessment we make is based on facts. Unfortunately. Everyone has certain prejudices that can influence and falsify the evaluation of groups of people. You should therefore heed the following tips when conducting stakeholder analysis:
- Remain neutral and refrain from prejudices or pigeonholing.
- Stakeholders from higher hierarchical levels should not always be judged as more influential or more important to us. New employees in the company or colleagues from “lower hierarchical levels” should not be underestimated!
- Beware of the halo effect: a single feature (regardless of whether it is positive or negative) outshines all other features.
- Even if the procedure is based on interest groups, each individual can also have individual goals and represent interests.